datawebotH&M US product data: Art. No., fit and H&M Home
Map H&M US Art. No. identifiers, apparel fit and composition, H&M Move features, H&M Home dimensions, localized offers, and current Terms and robots signals.
Start with the full Art. No. and the U.S. product URL.
H&M's U.S. product pages label an item identifier as “Art. No.” Keep the complete displayed value with the product URL and market. Do not reverse-engineer the digits into an assumed style, color or size code. Capture selected color and size separately when the page offers them.
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| Record field | H&M page example | Normalization rule |
|---|---|---|
| Art. No. | The Men's Beige Regular Fit T-shirt page lists 0685816315. | Preserve the full displayed identifier; do not infer what individual digits encode. |
| Product URL | The U.S. product route ends in productpage.0685816315.html. | Keep the exact locale and path with the record; a same-style item in another market is a separate page. |
| Color option | A selected label such as Beige or Green. | Retain H&M's color wording and the selected option; a product image is not a calibrated color value. |
| Size option | A product-linked size choice and Size Guide. | Store the selected size and market convention as option context, not as a fit guarantee. |
| Product family | Women, Men, Kids, H&M Move or H&M Home. | Do not force apparel and homeware into one set of variant fields. |
Apparel fit, composition and technical features belong to the garment.
A garment listing can combine model size, fit, length, style, composition, care and special function labels. H&M Move pages add feature terms that should remain attached to that item rather than being treated as general properties of the product line.
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| Field group | Source-specific example | Keep it precise |
|---|---|---|
| Fit and cut | The H&M Move jacket, Art. No. 1322100001, is labeled Loose fit and Shell Jacket. | Keep H&M's own fit/style terms; do not turn them into a sizing recommendation. |
| Model reference | That page says the model is 187 cm / 6 ft 2 in and wears size M. | Treat this as a product-page model reference, not as customer body or fit data. |
| Technical features | The feature list says Waterproof, Windproof and Breathable; its description calls the fabric water-repellent. | Preserve the separate labels and describe the wording difference; do not resolve it into a waterproofing performance claim. |
| Composition | The same page lists polyester 78%, resin 14% and thermoplastic polyurethane 8%. | Retain the listed components and percentages; do not infer unstated durability or sustainability properties. |
| Care and measurements | Some product pages add care instructions and size-specific garment measurements. | Keep the measurement's named size and units together and read care labels for the individual article. |
H&M Home needs object measurements, not garment-fit fields.
H&M Home product pages expose a different set of attributes. On the Terracotta Plant Pot listing, Art. No. 1200938013, the page gives a product-size label, room category, dimensions and terracotta composition. Keep those object fields in their own category rather than borrowing clothing size or material logic.
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| Home field | Terracotta Plant Pot example | Why keep it separate |
|---|---|---|
| Art. No. and color | 1200938013; Green, Solid-color. | The identifier and selected color identify this H&M Home item. |
| Product size | Medium. | This is H&M's item-size label and does not replace its physical measurements. |
| Dimensions | Height 5 3/4 in; diameter approximately 7 in. | Store each named dimension and unit; do not reduce it to the word Medium. |
| Room context | Room category: Living Room. | Keep a merchandising room label separate from an objective physical attribute. |
| Materials | Shell: terracotta 100%; the page also labels the material Ceramic, Terracotta. | Preserve composition and material labels as the listing presents them. |
Keep U.S. price, store lookup and member values in different records.
A displayed price, a size-specific availability action, a local store lookup and a member's personal offer describe different contexts. H&M's U.S. Terms say prices and product details can change without notice and merchandise availability is not guaranteed. Date each public observation and exclude account-only values from a product catalog.
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| Observation | What to retain | Account or market boundary |
|---|---|---|
| Online price | Amount, currency, Art. No., selected color/size, US route and observation time. | A product-page price is not a completed checkout price or a future price. |
| Availability action | The selected size, visible status and whether the page offers store lookup. | H&M says availability is not guaranteed; do not convert a status label into stock quantity. |
| Store result | Selected location and the exact availability state shown there. | A location lookup is not the same observation as online availability. |
| Member benefit | Only the public description that H&M Member accounts can receive personalized offers/recommendations and digital receipts. | Do not treat a logged-in offer, saved bag, points balance or purchase history as a public product attribute. |
| Returns and delivery | The U.S. policy page, selected category and observation date. | Regional shipping and return conditions can differ; do not reuse a U.S. policy as a global rule. |
H&M's robots file and U.S. Terms signal different things.
H&M publishes both a site-wide robots file and U.S. Terms of Use. The Terms are effective and last updated June 28, 2024; they prohibit using tools or agents including spiders, bots and crawlers to navigate or search the Site or copy its content, and limit Site content to personal, non-commercial use. The current robots file separately lists several AI crawler user agents in a group with Allow: /. Record both signals without treating a robots directive as authorization or making a legal determination.
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| Document | Observed statement | How to report it |
|---|---|---|
| H&M US Terms | The document covers hm.com and the app; its prohibited-use text names spiders, bots, crawlers and intelligent agents navigating/searching or copying the Site. | Attribute the statement to the U.S. Terms and their June 28, 2024 effective/update date. |
| Content use | The Terms describe Site Content as personal and non-commercial use and reserve rights in the content. | Do not present a public product page as permission to copy product text or imagery. |
| AI crawler group | The current robots file names GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, Google-Extended, Gemini-Deep-Research, PerplexityBot and other agents alongside Allow: /. | State the technical directive as published; it does not amend or settle the Terms. |
| Locale discovery | The robots file lists https://www2.hm.com/en_us.sitemap.xml among the regional sitemaps. | Keep the US sitemap and storefront context distinct from H&M's other locale paths. |
| Path exclusions | The robots file separately excludes account, cart, checkout, login and other paths and includes a PetalBot disallow group. | Check the current file and the exact user-agent/path combination; do not summarize it as universal access. |
Content reviewed 2026-10-04.